Digital marketing with PayPal




PayPal launches different marketing activities in various channels and emphasizes that consumers can use it in different ways. PayPal's marketing includes TV commercials, outdoor advertising, Facebook, and display advertisement.

PayPal provides free analytics to traders about the ways that consumers utilize online payments. Through the free tracking service, PayPal assists traders in targeting consumers. PayPal's code gathers the consumer information which can be installed on the trader's website. Both PayPal and traders benefit from the free service.

PayPal partners with Synchrony Financial to provide the PayPal Cashback Mastercard, which offers 2% cash back to customers who use the card to make purchases both online and in physical stores. PayPal’s cashback financial service promotes the number of potential customers.

Apple allows PayPal as a mode of payment for App Store, Apple Music, iTunes, and Apple Books. PayPal can increase usage of Apple platforms. In addition, PayPal receives revenue from Apple services, especially from the App Store. Customers can use PayPal to make purchases by linking their PayPal accounts to their Apple IDs.

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PayPal Holdings, Inc. is an American company operating a worldwide online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders. The company operates as a payment processor for online vendors, auction sites, and many other commercial users, for which it charges a fee in exchange for benefits such as one-click transactions and password memory. Established in 1998 as Confinity, PayPal had its initial public offering in 2002. It became a wholly owned subsidiary of eBay later that year, valued at $1.5 billion. In 2015, eBay spun off PayPal to eBay's shareholders. The company ranked 204th on the 2019 Fortune 500 of the largest United States corporations by revenue.
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